Google my business (GMB) is no doubt an excellent platform for entrepreneurs to help manage their businesses. But random posting won't get you anywhere. Timing is crucial when it comes to GMB marketing.
In this article, we're bringing you data-driven results for the best time to post on Google My Business. So, keep reading!
Why is Timing Important In Google My Business?
If you want to build a dedicated following on any of the social networking sites, you'll have to keep track of content quality, engagement frequency, and audience feedback. However, the significance of the timing of posting or uploading content is often overlooked.
Timing can make or break your digital campaign. Randomly posting content won't help you get visibility or reach. Contrastingly, if you upload at times when audience traffic is highest, you'll not only reach your target audience, but you'll also gain comprehensive feedback.
Who are you making the content for if your audience isn't present to take it in?
Best Time For Google My Business Posts
So, what's the best time for Google My Business Posts? In general, you should post once a day if you're starting a new business. Posting once every other day is a good option too.
Here's a data-driven analysis of different times for posting throughout the week-
- Best Days For GMB Posting
According to experts, Thursdays and Fridays are the most probable days you'll get maximum engagement. You'll get the highest user traffic in between 9 am to 11 am. Other days of the week are pretty safe, too, just with fewer visitors.
- Worst Days For GMB Posting
The researchers have figured out the worst days for uploading too. According to the statistics, Tuesdays and Saturdays are the worst days of the week for audience engagement.
- Best Hours For GMB Posting
The most optimum hours for GMB posts are late mornings, around 9 am to 11 am. Additionally, noticeable user activity has been recorded in the afternoon, between the hours of 7 pm to 9 pm.
- Worst Hours For GMB Posting
Anything after midnight and before 7 am generates almost no views at all. So, it's best to avoid these hours for GMB posting.
In conclusion, 9 am to 10 am on Thursdays and Fridays are the safest timeframes for GMB posting.
How often should I post to Google My Business?
If you're new to the Google My Business platform, posting once every day or once every two days is a great way to start out.
However, if you have an important post for the viewers, try to wait a few days until you've got a satisfactory response. This is due to the fact that newer posts are piled up on previous ones, so it may be difficult for the user to find old posts.
Does timing increase views on Google My Business?
Yes is crucial when it comes to GMB posting. Posting at irrelevant low-engagement hours won't bring any views or visitors, and ultimately your competitors' content will stack up on yours, making your discovery challenging.
How long should a Google My Business post be?
A GMB post can be up to 1500 characters. Keep the post concise and straight forwards. Add images, videos, and accurate data to make your content more interesting and unique.
Timely posting ensures visibility and generates engagement. Moreover, you can interact with the audience immediately and gain their trust.
With the knowledge of the best time to post on Google My Business, utilize it to your advantage!
Want more analytics on timing and management in digital marketing? Get in touch with SharkFold now!