Mohamed Bin Zayed University of Artificial Intelligence (MBZUAI) is a graduate research university dedicated to advancing AI as a global force for good. Sharkfold has designed the marketing architecture for MBZUAI, keeping its brand expansion into consideration. From content to social media marketing, we did it from scratch. As a result, from the beginning, they created a good conversion and increased the solid student base and built up their position in the UAE education sector.
We developed a strategy where our content reached the doors of our targeted students. Our precise Facebook ads, Google display ads, and search engine marketing campaigns along with Google search results help a lot to achieve our goals. As a result, we have collected students' mathematically for this university.
The university wants to keep its quality high, and it has a global rank of 24. Sharkfold makes sure that their website has good content and marketing, which helps MBZUAI show up on all web results.
We reached 200k students in 15 days using Facebook, Google Search, and display ads. That's the power of our planned marketing approach. The number of students who sign up has gone up from 5% to 9% thanks to our daily newsletter and retargeting strategies.
SharkFold has designed a versatile CRM for MBZUAI that helps to run a smooth operation with all content publication, social accounts, and social posts. MBAZAUI now easily interacts with its students through this CRM.
From header to footer, we ensure the simplicity of this website. Our design and content teams worked together to develop a dynamic and eye-catching homepage layout. Sharkfold's experienced UI team has confirmed that every student can easily check their semester, course, and admission details by clicking a simple call to action button. According to Google analytics, we increased internal pageviews by 20% with this SILO strategy.
Sharkfold builds a solid domain authority for MBZUAI within a very short time frame. Our HARO technique helps to gain good quality backlinks from high-DR sites. DA 51 is a good sign for a healthy SEO-structured website.
We have optimized the whole website and ensured the best results in core web vitals. In the latest Google algorithm, core web vitals are the key factors of a page's experience. Sharkfold guaranteed a 90+ score in core web vitals.
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